The holidays are a busy time for businesses and nonprofits, but they also present the perfect opportunity to recognize your customers and partners for their loyalty over the past year by hosting a holiday event. By inviting them to a special event, you’re building relationships the old-fashioned way; with personal, face-to-face contact.
Here are the 5 ways to make sure your end-of-year event will be successful:
1. Get the Invitations Out Early
Sending a save-the-date email as soon as you finalise your event details will allow invitees to reserve the time. Follow up with an invite that asks people to RSVP and register in advance, even if your event is free.
2. Create a Feeling of Exclusivity
Everyone wants to feel like a VIP. Email a coupon that your best customers can redeem at the door. For example, “The first 20 people get a free goody”. Or send a free drink ticket that attendees can redeem at the event.
3. Involve the Community
Want to spice up your event with a little entertainment? Look no further than the local schools for the most popular entertainers in town. When in Brussels, why not invite the circus school (http://esac.be/en/) for a number of acts?
4. Use Multi-Channel Marketing to Promote Your Event
Don’t just use email marketing for planning and promoting your holiday event. Use all the other tools in your marketing toolkit. Create a special event homepage and share links to that page on Facebook, Twitter, and LinkedIn. If you’re co-hosting with other organizations or businesses, cross-promote the event on each of your websites.
5. Remind When Needed
As the registration deadline nears, send a reminder email to anyone you’ve invited who hasn’t registered yet. For example, “Only 10 spots left. Sign up today!”
A special event adds a personal touch to your marketing efforts. It doesn’t have to be difficult or cost a lot. With some thought, planning, and promotion, you can end the year on a high note — and kick off 2017 with more prospects.
Get started today and find the perfect venue for your holiday event on https://gosparespace.com!